Is your marketing connecting with your dream clients? If not, it’s costing you every day.

Hi, I’m Dympna, an award-winning copywriter and writing coach for Hospitality and Tourism.

I help hotels, luxury venues, DMC’s and visitor attractions turn their words into bookings, revenue, and loyal guests.

Great copy does the heavy lifting for you. It sets the scene, tells your story, and gives your dream client every reason to choose you over the competition and book direct.

It’s the words on your website. The email that lands in their inbox. The story that makes them think: Yes. That’s the place.

Because the truth is, it doesn’t matter how shiny and sleek your website or marketing campaigns are, if the words don’t land, it’s crickets, my friend…

The good news is, with my help, you’ll regain your sanity. Together, we’ll move the needle in your business, achieving the marketing wins you want.

And in a world where 83% of travellers use AI to find their next destination, visibility has never mattered more. If your content isn’t optimised for Google and AI search tools, you’re invisible to the majority of your future guests. I’ll change that with copy built to surface, to sell, and to sound unmistakably like you.

Who do I help?

Small to large hotels, luxury venues, DMC’s, and visitor attractions who are ready to supercharge their marketing success with words that turn casual browsers into confirmed guests.

Based in Bonny Scotland, I write for clients in the UK and the English-speaking world.

Your website should be your hardest-working salesperson.

The magic isn’t in the technology. It’s in the words. Let’s find yours.

Not to brag (okay, totally to brag), here’s what my happy clients are saying…

Laura Wilson

I’ve had the pleasure of working alongside Dympna for several years on the SITE Scotland Board (Society for Incentive Travel Excellence – Scottish chapter). At the start of 2021 we launched a monthly newsletter to keep our members connected and…

Laura WilsonSITE Scotland President 2021

Raeanne Verlegh

Dympna has very quickly become our go-to copywriter for the travel trade and hospitality department at the National Trust for Scotland. Our audiences include the wedding market, travel trade and the MICE sector and Dympna has provided us with inspiring…

Raeanne VerleghNational Trust for Scotland

Shona Blakeley

Working with Dympna was a great experience, I had not worked with a copywriter before so Dympna kept me right. She took our resources and ideas and made the same words far more effective and meaningful. It’s like magic…

Shona BlakeleyWomen's Fund for Scotland

Start here — no cost, no commitment

Lead magnet section. Awaiting the offer and copy from Dympna.

How I can help

Trusted by

Client logo strip. Dympna has never shared the logos.

Book a call

Booking section. Calendly vs the free alternative is still undecided.

Awards & memberships

Awards and member associations. Awaiting the list from Dympna.